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With brand visibility and awareness becoming the greatest determiners of business success in this day and age, SEO (Search Engine Optimization) is increasingly becoming a major marketing strategy for many online store owners. If you have no idea how SEO is important to your online business, this article is going to illuminate you:

Increases traffic to your online store

SEO plays a significant role in driving tons of traffic to your business online. It’s able to do this by positioning your website higher up in the search engine rankings. Online searchers slant towards sites that appear on the first page of Google search results. They hardly go to the second page. That means that the higher your online store is positioned on the first page of search engine results, the higher the possibilities that web searchers will find it. And if your title, URL, and descriptions are eye-catching, more searchers will click on your online site.

Unlike other website marketing strategies, SEO brings in qualified prospects. That means that customers who find your online store through SEO are interested in your products and services. So they are more likely to convert.  To ensure that your store only attracts qualifies prospects, use proper keyword selection. The right keywords draw on qualified prospects. However, you need to be smart when choosing your keywords. You have to be in a position to anticipate what your target market would type out in the Google search bar. You can use tools like Keyword Tool Pro and Keyword Tool API to achieve this. You can also leverage the Keyword Research Tool to determine how competitive your keywords and keyword phrases are to gauge if you could rank higher.

It doesn’t cost you a dime to attract traffic to your business online

While the process of optimizing your website for SEO can cost you money, all the visits made by your potential customers won’t cost you a dime. Why? This is because potential customers are searching on search engines and using directors, which are publicly available. The costs involved in the process of optimizing your website for SEO include hiring an SEO consultant or firm to get high search rankings.


SEO is a great way to make your site visible to prospective customers. But, you’ll have to live with the fact that it takes time to kick in. However, when it finally does, it will generate money on autopilot and will only need a few minor improvements and upgrades.


Additional Reading: How to Start Your Own Sell Furniture Business